Our featured graphic designer for May is the very talented Nichole Rocero from Nic. Roc. Designs.
1. What inspired you to start your business?
I needed a creative outlet. Becoming an invitation designer happened on accident. My first attempt at being a graphic designer was a post on Craigslist. I was selling logo design for $50! LOL! Someone sent me an email and asked if I designed wedding invitations. My response was, “No, but I can learn!” From that point on, I kept offering this service, and realized that it was the perfect opportunity to express my edgy and artsy side. Thus, Nic.Roc. Designs was born. Now, I offer invitation design, graphic design, branding, laser cutting, and just recently opened up an online party shop. It’s amazing what a “need” can turn into.
2. What is your big why?
My big WHY is “WHY NOT?”. I don’t know if I have a big WHY? If I do, it isn’t very compelling. I wanted to satisfy a hunger in me, and that hunger was to just do what “I” want to do. Growing up, the ideology of becoming something bigger than life was constantly pushed upon me; be a doctor, a lawyer, an actress. Be huge. For a hot minute, I was a cellular molecular biology. But the reality is, I don’t want to be anybody but me. I do what I do because I enjoy it. I am an artist, and I love to create amazing stuff. I love print- I love the way something I designed gets converted into a printed piece that has depth and texture. I love seeing my work come to life! If it makes me feel happy, inspired, and alive, WHY NOT?
3. Favorite TV Shows?
Sex and the City. Breaking Bad. The Walking Dead.
4. Favorite typefaces?
Ooh! This is so hard!! I am a lover of all typefaces (excluding papyrus and comic sans!! LOL!). I work with so many fonts on the daily, but I am always drawn to sans serif; Oswald, Futura, Century Gothic. They are so bold and sleek! They demand attention. They are fierce without being excessive. Did I just describe myself?? LOL!
5. One Random Fact
Another tough one. But the one I embrace most: I love me some rap!! My morning pick-me-up usually involves old school rap! DMX, Nas, Wu Tang Clan, Naughty by Nature, Ice Cube, Snoop Dog, and a whole lot more!
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